VEIL SECOND SCREEN TECHNOLOGY
Ongoing investment in growing portfolio of technology patents focused on enabling consumers to interact with any form of advertising and marketing-related content in realtime across TV and other screens.
HOW IT WORKS
VEIL CONNECTS APPS TO TV PROGRAMMING, ENABLING BRANDS AND NETWORKS
TO UNLOCK “SECOND SCREEN” OPPORTUNITIES
VSST is powered by a proprietary VEIL Automatic Content Recognition technology that can be
integrated into existing apps or used as a foundation to build an interactive app from scratch.
The technology enables viewers to “play along” with programming via an app based
interface and has been successfully launched in conjunction with a KCI FOX
affiliate in Springfield, MO. VSST is now being marketed to
national TV networks, professional sports franchises,
experiential marketers, app developers
and other media stakeholders.
THE InTOUCHTV EXPERIENCE
NEWS
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For the next two weeks, watching TV might just pay. Viewers of Fox KRBK in Springfield will have the chance to compete for $1,000 and other prizes as part of InTOUCHTV, an application for iPhone and iPad that launched Monday.The new app is the creation of VEIL Interactive, a St. Louis-based company that specializes in developing interactive technology for television. VEIL and KRBK are both owned by Koplar Communications.Paul Windisch, general manager of KRBK, said the app is the first of its kind. Springfield was chosen as a test site and VEIL hopes to eventually distribute the app across the country. |